403 King's Road, Chelsea (JOLT electric vehicle charge point with advert screens)

appeal 6012075·Kensington and Chelsea·2 October 2026dismissed
Decision
dismissed, 2 October 2026
Decided by
Planning Inspector: David Troy
Authority
Kensington and Chelsea (London)
Appeal reference
6012075
Application reference
PP/26/00146
Procedure
written representations
Development
Installation of one JOLT unit (electric vehicle charge point with integral double-sided LCD advertisement screen) and electrical connection works on the footway
Site context
inside settlement, conservation area
Green Belt
No
Framework applied
August 2026 NPPF
Determinative policies
HE6(4), DP3
Development plan policies
Kensington and Chelsea Local Plan 2024 CD1, CD2, CD3, CD4, CD15, TR4, TR6, London Plan 2021 T4
Main issues
character and appearance; conservation area setting; highway safety

Summary

A freestanding electric vehicle charge point with two advertisement screens on the King's Road footway, opposite the Sloane/Stanley Conservation Area. The inspector found it incongruous in the street scene and harmful, at the lower level, to the conservation area through its setting. The charging benefits were modest and could be achieved less harmfully, so the HE6(4) balance failed. Highway safety was acceptable. Appeal A (planning) and the linked advertisement appeal were both dismissed.

Issues and findings

Planning balance

HE6(4): lower-level harm to a conservation area against modest public benefits from one charging unit. The inspector attached "substantial weight" to the harm (DL ¶14); the Framework gives substantial weight to the asset's conservation (HE6(1)) and treats harm as a matter of considerable importance and weight (HE6(3)). The slip is incidental: the weighing itself follows HE6(4). The appeal then fails against the development plan read as a whole (DL ¶25).

What made the difference

The unit's size and solidity in a relatively open stretch of footway facing a conservation area, and the lack of any evidence that the charging benefits needed this design or this spot. At 369 Fulham Road the same inspector found no heritage harm, because the conservation area was 70 to 100 m away behind intervening buildings, but still dismissed on clutter and obstruction.

Transferable points

Policy findings

Policy codes are those of the National Planning Policy Framework (August 2026) unless a development plan is named.

PolicyFindingWeightNote
HE6(4)failharm to the significance of the Sloane/Stanley Conservation Area (through its setting) "at the lower level"; weighed against public benefits "in accordance with Policy HE6 (4)"; benefits insufficient (DL 11-14)
HE6(3)harmconsiderableletter says the harm is one "to which I attach substantial weight" (DL 14); the Framework's words are considerable importance and weight to harm, substantial weight to conservation
DP3conflictmapped: Framework design policy not cited; the unit would be the most prominent feature in its setting, incongruous and uncharacteristic, contrary to local plan CD1, CD2, CD15, TR4 (DL 9-10, 15)
TR6passmapped: about 2 m clear footway left, below the Council SPD 3 m but in line with TfL Streetscape Guidance 2,000 mm; no obvious desire line interrupted; no harm to highway safety (DL 17-20)

Key facts

Sources

This note is one of the decisions behind the NPPF 2026 Navigator, which shows how each Framework test has been applied across all the decisions in the database. Also available as Markdown.